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Nhan đề: Factors Affecting Consumers’ Decision to Purchase Vietgap Vegetables in Hanoi, Vietnam
Tác giả: Nhung, Thai Thi
Pensupar, Kampanat
Từ khoá: Consumers
Năm xuất bản: 2015
Tùng thư/Số báo cáo: Paper Proceeding BESSH-2015;Vol. 24, Issue. 3, Tr 54-64
Tóm tắt: This paper aims to investigate factors affecting Hanoi consumers‟ decision to purchase VietGAP vegetables as well as to analyze Hanoi consumers‟ willingness to pay (WTP) for different attributes of VietGAP vegetables. The choice experiment method was employed with four attributes including availability, quality certification label, traceability information, and premium price. Data were gathered from 300 shoppers in five supermarkets and six vegetable stores around center of Hanoi city. Econometric analysis was conducted by using conditional logit model. Overall, the findings reveal that almost consumers perceived that VietGAP vegetables have good healt h benefits. Notably, consumers prefer VietGAP vegetables that are sold in supermarket system, organic label certified by Non-Government Organizations (NGOs), added more traceability information covering farming, distribution and processing, and circulation and marketing, as well as suitable price. The WTP is highest for organic certification label certified by NGOs attribute and lowest for VietGAP vegetab les without label. These findings have market sector as well as policy implication in expanding the supply chains of VietGAP vegetables that it is necessary of horizontal and vertical coordination, and participating of NGOs in standardized certification process as well as it should establish official sanction mechanisms in case of non-compliance.
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ISBN: 978-969-670-025-8
Appears in Collections:Agriculture and rural development

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