Please use this identifier to cite or link to this item: http://dspace.agu.edu.vn:8080/handle/AGU_Library/12580
Nhan đề: Adoption of mobile phone for marketing of cereals by smallholder farmers in quang dien district of Vietnam.
Tác giả: Hung, Hoang Gia
Từ khoá: Mobile phones
Adoption
Marketing
Smallholders
Quang Dien district
Năm xuất bản: 2020
Tùng thư/Số báo cáo: Journal of Agricultural Extension;Vol. 24, pp. 1 - 12
Tóm tắt: The study investigated factors that shape the Vietnamese smallholders’ adoption of mobile phones for marketing. A random sample of 161 smallholders was drawn from a total of 275 smallholders who produced and marketed cereals in Quang Dien district of Vietnam. Percentages, means, standard deviations, chi squares test, t-test and a binary logistic regression model were applied to analyse the data. This study concluded that the young male smallholders with a higher education level, who are members of community-based organisations (CBOs) and live far from an electricity base, have high income and participate in credit programs, have a greater tendency to adopt mobile phones for marketing. Lack of knowledge/skills on use of applications on mobile phones, together with language barriers and mobile phone network problems hindered smallholder adoption of mobile phones for marketing.
Định danh: https://journal.aesonnigeria.org/index.php/jae/article/view/2268/604.
http://dspace.agu.edu.vn:8080/handle/AGU_Library/12580
Appears in Collections:Agriculture and rural development

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