Please use this identifier to cite or link to this item: http://dspace.agu.edu.vn:8080/handle/AGU_Library/8581
Nhan đề: The marketplace management of illegal elixirs: illicit consumption of rhino horn
Tác giả: Dao, Truong V.
Madelon Willemsend, and C. Michael Halle,f,g,h
Nam, Dang V.H.
Trinh, Nguyen
Halle, C. Michael
Từ khoá: Behavior change
Demand reduction
Rhino horn
Social marketing
South Africa
Transformative consumer research
Vietnam
Ưildlife trade
Năm xuất bản: 12-Oct-2015
Tùng thư/Số báo cáo: Consumption, Markets & Culture;Volume 19, Isue 4, page 1-17
Tóm tắt: This article examines the consumption of illegally traded rhino horn. We conducted a survey on 608 males in Vietnam, a country that is identified as among the world's largest recipients of illicit rhino horn. We find that supposed health benefits, such as body detoxification and hangover treatment, were the most common reasons for rhino horn usage. Consumers also used rhino horn to display economic wealth, acquire social status, and initiate business and political relationships. We illuminate the shift in the perceived place of rhino horn from functional to symbolic: rhino horn is not only supposed to possess curative properties but through its circulation within social and professional networks is also considered part of the consumers’ search for a sense of “self,” a sense of “us,” and the delineation of the “other.” We discuss implications for strategies that serve to reduce or prevent further loss of the rhinoceros
Định danh: http://www.rhinoresourcecenter.com/index.php?s=1&act=pdfviewer&id=1453975986&folder=145
http://dspace.agu.edu.vn:8080/handle/AGU_Library/8581
Appears in Collections:Environment



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.