Please use this identifier to cite or link to this item:
Title: Consumer preference and attitude regarding online food products in hanoi, vietnam.
Authors: Anh, Dang Kim
Bach, Tran Xuan
Cuong, Nguyen Tat
Huong, Le Thi
Hoa, Do Thi
Keywords: Online food
Food safety
Issue Date: 2018
Series/Report no.: International Journal Environment Research Public Health;Volume 15, Issue 5.
Abstract: This study aimed to examine: (1) how the Internet has changed consumers food-buying behavior and identify its associated factors; (2) consumers' concern about food safety information of online food products. A cross-sectional study was performed from October to December 2015 in Hanoi-a Vietnamese epicenter of food service. One thousand seven hundred and thirty six (1736) customers were randomly chosen from food establishments of 176 communes. Data were collected through face-to-face interviews using structured questionnaires. The majority of participants reported using the Internet to search for food products (81.3%). The most crucial factors influencing food purchases through the Internet were convenience (69.1%) and price (59.3%). Only one-third of participants selected products based on accurate evidence about food safety certification or food origin. The majority of participants were concerned about the expiration date (51.6%), while brand (9.8%) and food licensing information (11.3%) were often neglected. People who were:(1) female, (2) highly influenced by online relationships, and (3) having difficulty in doing usual activities were more likely to look for online food products. These findings produce practical advice to consumers when purchasing their desired food products on the Internet, to online food retailers and to the Government of Vietnam to implement appropriate legislation regarding trading online food products
Appears in Collections:Agriculture and rural development

Files in This Item:
File Description SizeFormat 
Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam..pdf
  Restricted Access
356.69 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.