Please use this identifier to cite or link to this item: https://dspace.agu.edu.vn:8080/handle/agu_library/12394
Title: Inter-firm cooperation under the view of theory of planned behavior: The case of Vietnam
Authors: Nguyen, Nguyen Phuc
Keywords: Theory of planned behavior
Theory of planned behavior
Inter-firm relationship
Viet Nam
Series/Report no.: nternational Con ference On Applied Economics – ICOAE 2011;
Abstract: Inter-firm relationship, especially cooperation, has been received much intention from researchers in theories and empirical analyses. In general, almost studies have tried to clarify the nature of this relationship under the view of economics or management. In addition, the theory of planned behavior (TPB) was famous model in predicting human behavior. Its earlier model- theory of reasoned action- was applied into information systems, namely technology acceptance model (TAM). These two models have been widely accepted. However, they differ from the commitment-trust theory in marketing. This can create shortcomings in effort of drawing the picture of inter-firm cooperation. Therefore, by combining commitment-trust theory, the technology acceptance model and theory of planned behavior, the paper will build up the model for explaining inter-firm relationship. The author has used hierarchical regression method in order to prove the proposed model. Confirmatory factor analysis was used to demonstrate constructs and to score latent variables which became important components in structural model approach. Besides that, salient features of the integrated model are to treat important components of the TPB, the TAM as latent variables, which are required to estimate, instead of being calculated directly from the suggested formula. Bayes estimation method is used for predicting latent variables. Using data from the survey on Vietnamese enterprises, the paper discovered that motivation for cooperation would contribute most to cooperation intention. This finding would cast doubt the original concept of attitude toward behavior in the TPB. Moreover, attitude toward cooperation, the psychological manner of representatives, also played an important role in shaping behavioral intention. The empirical results have supported these three models in which subjective norm and control mechanism would enhance the chance for inter-firm cooperation indirectly through behavioral intention. The proposed model not only contributes to the theory of organizational behavior but also suggests implications for manger in practice. Managers can stimulate inter-firm cooperation by choosing the right representative.
URI: http://kastoria.teikoz.gr/icoae2/wordpress/wp-content/uploads/2011/10/046.pdf
http://dspace.agu.edu.vn:8080/handle/agu_library/12394
Appears in Collections:Economic development

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